Double Your Philanthropic Dollar: Introducing Givematcher

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Givematcher is searching for Australia’s first matching philanthropist.  Can you help find them?

See full article in Generosity Magazine http://www.generositymag.com.au/double-your-philanthropic-dollar-introducing-givematcher/

A new online platform for gift matching is already striking a chord with corporates and charities, and now it is calling for its first philanthropic matcher.

Givematcher is an Australian social enterprise that leverages philanthropic and corporate giving to maximise donation yield for charities.


The brainchild of former BNP Paribas chief operating officer, Franck Demoiseau, the Givematcher website is a one-stop-shop for matched giving. Members of the public simply select their charity of choice, make a gift, and – currently – choose from a list of committed corporate matchers to effectively double their donation.

The simplicity of the concept, the marketing collateral it offers brands wanting to engage customers in their corporate social responsibility, and the potential for charities to maximise on income with minimal fundraising costs, are just a few reasons why the Givematcher platform has legs.

Demoiseau, who has developed the project with his own funds, says it was an idea “too promising to ignore.”

“For me, the idea had too many upsides,” he says. “It encourages companies to get more out of their giving. It gives charities an opportunity to expand their donor base, and to drive higher donations. And it is a tool waiting to be used by private philanthropists, PAFs, and grant-makers looking to leverage their giving with public funds.”

Barely two months old, and not yet officially launched, Givematcher has already partnered with more than 50 charities and attracted the pledges of socially minded corporates such as Strata Data Group, CBB, and MediWise.

Invitation to philanthropic funds and foundations: Get matched. For free.

The next phase of development for Givematcher is to attract philanthropic pledges from non-corporate matchers. For trusts and foundations looking to leverage their donated dollars, the portal is a free way to encourage community giving.

“Givematcher is a compelling value proposition for philanthropic individuals and organisations,” Demoiseau says.

“The case for leadership and community engagement is strong. The process of pledging to match public gifts is simple. And the potential for collective impact is great.”

“The amount of matching funds committed by philanthropists is also kept private through Givematcher,” Demoiseau adds, “meaning that public giving leadership and personal privacy can be achieved simultaneously.”

The Givematcher CEO has also seen to it that pledges to match are handled with automated budgeting and no double-handling of donations. Pledged funds never move through Givematcher itself; instead, a report of funding commitment is sent to philanthropists and corporates on a monthly basis, ensuring the process of sending matching funds direct to charities is transparent and easily managed.

Giving to non-DGR charities is also accommodated through the Givematcher charitable fund, further widening the system’s scope for impact on Australian causes.

“If you are a member of the public wanting to give to charity, why would you do it any other way?” Demoiseau asks. “The more matchers we can encourage, the more that individual donors will give to their causes.”

Demoiseau says that like many professionals, he spent a career in banking and finance looking for a way to contribute to the community.

“I haven’t seen a system like Givematcher anywhere else, and I know it can do some very real good,” he says. “For me, this project satisfies a need for purpose. But for the charity sector, it can satisfy a need far greater.”